Xbox Stuffs a Series X Inside a Giant Alligator to Steal GTA 6 Hype

Thought you had seen it all for GTA 6 marketing? Microsoft just took things to another level. Blocked from officially promoting the game due to Sony's exclusive deal, Xbox found a wild workaround: hiding a Series X inside a 5-foot alligator. PlayStation holds the primary marketing rights for Rockstar's upcoming titan. Forced to get creative, Microsoft is leaning hard into the iconic wildlife of Vice City and the state of Leonida to steal some of the spotlight. This absurd PR move shows how aggressive console makers are getting to tie their brand to the biggest game of the decade. The battle for Vice City is officially heating up ahead of the November 19, 2026 launch.