Rockstar Drops One Million Dollars to Turn Miami into the Real Vice City

Rockstar isn't holding back the cash. To build up hype before GTA 6 drops on November 19, 2026, the studio is taking over the real city of Miami. They are turning the iconic spot into Vice City through a promotional campaign estimated at nearly one million dollars. Images are already going viral across the web. Aerial shots reveal a massive "Welcome to Vice City" mural right in the heart of the area. It is a huge PR stunt that catches everyone's eye as players count down the days until the PS5 and Xbox Series release. If you had any doubts about the scale of this launch, this real-life takeover sets the record straight. Vice City is officially breaking out of your console into the physical world.