GTA 6: Rockstar Kicks Off Massive Real-World Marketing Blitz in Miami and Edinburgh

Rockstar Games is officially turning up the heat. With GTA 6 on the horizon, the studio has just kicked off an insane real-world marketing campaign to bring Vice City straight into reality. In Miami, the real-life counterpart to Vice City, a massive "Welcome to Vice City" sign featuring the iconic VI logo was installed right on top of the Kaseya Center, home of the Miami Heat. This marketing push reportedly cost nearly a million dollars and has already taken social media by storm. Meanwhile across the Atlantic, Edinburgh is getting the same treatment. The Scottish capital, home to developer Rockstar North, has seen official GTA VI posters popping up all over town. This global promo takeover proves one thing: Rockstar is completely ready for launch. Get your console prepped because Vice City is closer than ever.