GTA 6: Nike, Travis Scott, and Stade de France Takeover Kick Off Massive Ad Campaign

Rockstar Games never does things by halves. Can you feel the hype building up? As the release approaches, the studio is rolling out a massive marketing machine to put Vice City everywhere. Take a look at Paris: GTA 6 just took over the iconic Stade de France with giant billboards. It is a massive promo flex showing Take-Two's determination to dominate public spaces and turn major arenas into gigantic ads. And that is not all for lifestyle culture. On the fashion front, rumors are heating up around a huge crossover: a powerhouse trio featuring Rockstar, Nike, and Travis Scott is reportedly working on exclusive Air Force 1 Low sneakers. Gaming and streetwear are merging to turn GTA 6 into a full-blown cultural event.