GTA 6: The Marketing Machine Takes Over Real-Life Miami

Thought the hype was confined to your screen? Think again. Rockstar Games is taking things to the next level by launching a massive real-world marketing campaign right in the streets of Miami, the city behind Vice City. On the sands of Miami Beach, giant promotional spots have officially appeared. Up in the sky, an actual blimp lit up with the Vice City logo flew over the Kaseya Center at night, giving locals a stunning view. To make things even wilder, a full fleet of custom promo cars is now roaming the Florida metropolis. The line between Vice City and reality is officially disappearing ahead of release day.