GTA 6 Takes Over NYC and the World: Global Marketing Push Begins

Rockstar Games has officially kicked its promotional machine into high gear. Over the last few hours, fans spotted massive GTA 6 billboards taking over New York City, lighting up the streets with Vice City's iconic neon aesthetics. NYC is just the tip of the iceberg. New promotional material is popping up across major cities worldwide, proving that the studio is rolling out a massive global marketing push. Streets and social feeds are already flooding with sightings. If you had any doubt about Rockstar's rollout strategy, this global takeover makes it crystal clear: the countdown is officially on. Get ready, Vice City is invading the real world.