GTA 6: Giant IRL Marketing Campaign Is Finally Launching

The Rockstar Games marketing machine is officially waking up. With the release set for November 19, 2026 on PS5 and Xbox Series, the studio is starting to take over public spaces. Recent photos shared on Reddit reveal massive billboards being installed in key locations. Aerial shots notably feature new signage at the Kaseya Center in Miami, the real-world city behind Vice City. After months of keeping things under wraps, this IRL promotional push marks the start of a global campaign. Expect Vice City artwork to invade street corners everywhere very soon.